Introduction (in ecology) — the movement of a species beyond its natural range due to human factors.
How migrant entrepreneurs create value across cultures.
The lede
A documentary project about entrepreneurs who, working inside another culture, build businesses, make decisions under uncertainty, and create a new economic reality.
Season 01
Coming soon
What is Introduction
Introduction is a documentary research project about migrant entrepreneurs who build businesses in new countries and operate across multiple cultures at once.
We study how they make decisions, work with uncertainty, and use their difference as a resource for creating economic and cultural value.
The world has changed. The way we see migration hasn't.
People, ideas and businesses are no longer tied to a single country or culture. Entrepreneurs operate in a global environment where the intersection of contexts is the norm, not the exception.
Migration is still mostly seen as a social challenge. We offer a different lens: it is a source of new economic and cultural value.
People integrate not only by adapting. They integrate by creating.
Migration is not only adaptation to new rules. It is the process of creating new value at the intersection of cultures. Cross-cultural thinking becomes a competitive advantage.
Not success stories, but the mechanics of decisions
We treat each entrepreneur as a case study: with their own map of the world, market experience, mode of thinking and logic of action.
Cross-cultural thinking
How experience across cultures helps see opportunities invisible within a single context.
Strategy under uncertainty
How entrepreneurs decide when there are no stable rules, familiar markets or clear scenarios.
Creating value in migration
How cultural displacement turns into new products, services, business models and market links.
Entrepreneurial identity in transition
How role, thinking and strategy shift when one builds across countries, languages and cultures.
We document experience. We extract strategies. We make them visible.
We work at the intersection of documentary and research. Each case is a source of knowledge about how value is created in cross-cultural environments.
- /01Document migrant entrepreneurs in different countries
- /02Conduct deep interviews on thinking, decisions and strategy
- /03Create photographic portraits as part of identity
- /04Publish video stories and interview fragments
- /05Turn cases into structured knowledge
How the project lives
Introduction is a multi-format project: from personal stories to public space.
Portraits
Visual record of entrepreneurs and their environment as part of identity.
Video interviews
Conversations revealing the logic of decisions and strategies across cultures.
Social media
Spreading ideas, building audience and open dialogue.
Exhibitions
Bringing the project into physical space for an international audience.
Book
The final artefact systematising cases as a document of time.
Coming soon.
The first season is dedicated to Ukrainian entrepreneurs building businesses in new markets and working inside another culture. Interviews and stories are coming on YouTube and social media.
Who finds value here
Introduction works for several audiences at once — those who create, those who support, and those who shape context.
Migrant entrepreneurs
Access to real strategies, ways of thinking and decisions.
Partners and donors
Understanding how migration works as an economic resource.
Cultural & business institutions
A tool to rethink the role of migration and entrepreneurship.
International audience
A new view on migration — as a process of creation.
The ideational core
Mission
To reveal the mechanics of value creation in cross-cultural environments through the experience of migrant entrepreneurs — and to make these approaches visible and reproducible.
Vision
A world in which cross-cultural thinking is recognised as a competitive advantage and a structural mechanism for creating new markets, products and solutions.
The people behind the project
The project is built at the intersection of visual art, business strategy and operational management.
Visual direction & photography
Yulia Hromova
Photographer and entrepreneur, founder of the InLight studio network and educational platform.
Strategy & interviews
Olena Syrchina
Business strategist and consultant, founder of the Vlasne Strategy school.
Operations & partnerships
Rusana Sharlai
Manager and social-project operator, founder of the Poruch Volunteer Union foundation.
Open to collaboration
We are open to partnerships with organisations and people working with entrepreneurship, culture, migration and the development of economies.
Financial partners
Supporting the development of the project, content production and international distribution.
Media partners
Co-creating and distributing materials.
Cultural institutions
Collaboration on exhibitions, events and programmes.
Exhibition partners
Organising and hosting exhibitions in different countries.
Research partners
Joint analysis, interpretation and knowledge development.
Let's work together.
If the project resonates — get in touch. We are open to partnerships, collaboration and dialogue.